Actually, I want to say some more about this. Perth Street Tree was founded entirely to make a difference. There's lots of ways to make money but growing street trees 'aint the first thing you'd pick if that's all you were interested in. Sure, when you focus on purpose the money often tends to follow, but it's a by-product. When you'd do the thing even without the money you know it's what you're meant to be doing. And that's a great feeling.